Tips to make your event stand out more

Before or after creating an event you might be wondering how you can make your event stand out more so that it attracts more visitors and in turn, increases the number of attendees.

Our team surveyed popular events listed on our platform and came up with a fantastic checklist that can help anyone's event stand out more.

Most of the impact is due to the Event Name and Event Description.

Event name

Crisp, Clear, and Catchy.

Always keep the 3Cs in mind when deciding your event name.

1. Crisp:

   Try to keep your event name around 8-10 words, if possible.

   Avoid adding a venue, date, or time to the event name field.

   Add artist/performer only if necessary.

   Add the city name in case of a multi-city event or tour.

2. Clear:

   Try to be a little more explicit by accurately specifying the type of event that you are organizing. E.g.: Pencil Art Workshop, or Water Colour Art Workshop.

3. Catchy:

   Go an extra step and augment your event name with a catchy phrase or word. E.g.: Shades - A Pencil Art Workshop, or Splash - A Watercolour Art Workshop.

4. SEO Friendly Event Names:

   To increase your ranking in the search engine, include words or phrases in your event that your potential attendees might be searching for while looking for your kind of event. E.g.: Pencil Art Workshop For Kids.

Event Description

The informative event description on your page could help someone make that final ticket purchase decision.

Here is a list of the most basic information that we recommend you have on your event page description:

• What is the event about and who should attend it?
• Unique highlights of your event such as a celebrity appearance, goodies, free food and drinks, or any other information that you feel might attract more audience.
• To increase the credibility of your event, include a short introduction about the attending artists/ speakers/ performers.
• Agenda, itinerary, and timeline breakdown of your event.
• Particular points that attendees should take note of, such as age restrictions, entry time limitations, required documents, wheelchair accessibility, fire safety, etc.
• Terms & conditions/cancellation or refund policies, if any.
• Traveling guide for attendees such as how to reach the venue, parking facilities, etc.
• We also encourage organizers to use the formatting tools to present their event descriptions in a clear format.
• While writing the event description, try to include phrases and keywords that people might search for while looking for events such as yours to make it SEO friendly.