How do I create discount codes?

Discount codes are a way to give event explorers discounts on their ticket purchases. There are various types of discounts and codes that we suggest you use to give your potential attendees a little treat when they are buying tickets.

There are two types of discounts:

• Flat discount: A fixed amount that will be deducted from the ticket price. (e.g., $5 off)
• Percent Discount: A set percentage will be deducted from the ticket price. (e.g., 50% off)

There are three types of discount codes:

• The usual - Create a discount code that attendees can enter while making a purchase.
• Link attendee’s email address - Enter an attendee’s email address as a discount code, and the code will be applied automatically when a purchase is made with the same address.
• Link attendee’s phone number - Enter an attendee’s phone number as a discount code, and the code will be applied automatically when a purchase is made with the same number.

The last two ways are especially useful when you want to give specific discounts to special guests, employees, members, and so on.

Creating a discount code

Below are the steps you need to follow to create a donation-type ticket using the desktop website:

1. Go to the profile dropdown at the top right of the website and click on the "Manage Events" option.

   
   

2. Select the relevant event to go to the Event Dashboard, and on the menu on your left, select Discount Codes in the Marketing dropdown menu.

   
   

3. You will see a list of all the discount codes created for that event. To create a new discount code, click on the "Create Discount Code" button.

   
   

4. Choose whether you want to create a discount code for All Ticket Types or just some Selected Ticket Types.

   
   

5. Select the type of discount you want to offer.

   
   
6. Add Discount Code, Discount Amount, and Expiration Date. Once you are done, click on Continue button.

Note: You can set the Usage Limit in three ways depending on your requirements.

• Unlimited: All attendees will be able to use your discount code on multiple orders.
• One Time Only: All attendees will be able to use this discount code on a single order only.
• Set Maximum Usage: You can set the maximum number of orders for which an attendee can use the discount code.

Public/Private discount codes

We have introduced “Public Code” & “Private Code”

• Public Discount Codes: These are visible to everyone and can be used by any attendee at checkout. Perfect for early bird offers, festive discounts, or general promotional campaigns
• Private Discount Codes: These are hidden from the general public and only usable by people who have the specific code. Ideal for offering special rates to partners, VIPs, or internal teams.

Tutorial video goes here.

Below are the steps you need to follow to create a public/private discount code:

1. Go to the profile dropdown at the top-right corner of the AllEvents website and click on "Manage Events."
2. Select the relevant event from your event list to open the Event Dashboard.

3. In the left-hand menu, go to the Marketing section and click on "Discount Codes."

   Click the "Create Discount Code" button to start setting up a new code.

   Select the specific ticket types that this discount will apply to.

   Choose whether the discount should be a flat amount ($10, ₹10 off) or a percentage (e.g., 10% off).

   Fill in the following details:

   • Code Name (e.g., AllEVENTSVIP)
   • Discount Value
   • Expiry Date
   • Usage Limit (how many times it can be used)
4. Choose the visibility of the code:

• Public – visible to everyone
• Private – shared with specific users only

7. Click "Save" to finalize and activate your discount code.'

This is how your public discount code will look on your event page: