Event Creation Guidelines

1. Event Title

What to do:

• Keep it short, sweet, and specific.
• Include key details like the event type (e.g., Conference, Workshop, Concert), the main theme, etc.
• Avoid overloading with unnecessary keywords. Make it readable and engaging!

Example:

• Good: "The Lavari Show – Windsor"
• Bad: "Live Stand-Up Comedy Show Event Windsor Best Artists"

2. Event Description

What to do:

• Describe the event clearly—what will attendees experience, who will benefit, what makes this event unique?
• Structure your description in sections for easy reading:
  • Introduction: A quick summary to hook the reader.
  • What’s Unique: Why should someone attend?
  • Key Details: The agenda, activities, or any exciting announcements.

Example: "Join us for an immersive UX Design workshop where you’ll learn hands-on techniques, network with industry experts, and walk away with practical design skills!"

3. Event Location

What to do:

• Enter the venue name or address.
• The city and venue will auto-populate from Google API. Double-check the full address and venue details to ensure they’re correct.
• Include any specific location instructions like parking info, room numbers, or special entrances.

4. Date & Time

What to do:

• Select the correct start and end time for your event.
• If your event is a multi-day affair, enter all the necessary dates.
• Specify the timezone carefully.

5. Event Banner/Image

What to do:

• Upload a high-quality image that represents the event.
• The image should be relevant to the type of event.
• Avoid cluttered images with excessive text. Focus on the essence of the event.

Tip: Use an image with proper dimensions for clarity and visibility on AllEvents.

6. Ticket Information

What to do:

• List the different ticket types: General Admission, VIP, Early Bird, etc.
• Provide clear pricing details and specify if any discounts or free tickets are available.

Example:

• Good: “General Admission: $50 | VIP: $150 (Includes Meet & Greet)”
• Bad: "VIP tickets are available."

7. Event Category & Tags

What to do:

• Select the most relevant event category (e.g., Conference, Arts, Music, Food & Drink, Networking).
• Avoid over-tagging—don’t list irrelevant tags just to attract traffic.

Tip: Make sure your tags are as specific as possible to help attendees find your event.

8. Event Highlights (Optional)

What to do:

• List the main features of the event in short bullet points. This can include:
  • Key speakers or performers
  • Special activities or offerings (e.g., Free food, VIP networking)
  • What attendees can expect to gain (e.g., skills, networking, fun).

Example:

• Keynote Speaker: John Doe
• Free Snacks: Fresh coffee and pastries!
• Workshop: Learn hands-on techniques.

9. SEO and Discoverability

What to do:

• Ensure the event description contains keywords related to the event type and location for better discoverability.
• Focus on clear, concise, and keyword-rich content. Avoid overstuffing keywords, and keep it natural.

Tip: You can also link to related events on AllEvents if you have similar upcoming shows or events.

10. Social Sharing & Event Promotion

What to do:

• Enable social media sharing so attendees can spread the word.
• Promote early bird offers or discounts on social media to generate excitement.

11. Tone & Language

What to do:

• Write in a friendly, conversational tone, not a formal or robotic one.
• Engage your audience—imagine you're telling them about the event directly.
• Be clear but also enthusiastic—make them want to attend!
• Avoid using overly salesy language; focus on experience and value.

Types of Events You Can Create:

1. Concerts & Music Events
   • Example: Live performances, festivals, DJ sets, band performances.
   • Permissible Content: Artists, music genres, and performances.
   • What We Don’t Allow: Misleading event titles, claims of performing artists who are not part of the event.
2. Conferences & Business Events
   • Example: Workshops, panel discussions, summits, networking events, and expos.
   • Permissible Content: Event topics, speakers, and session details.
   • What We Don’t Allow: Irrelevant content like "too vague" event descriptions or events with no defined topic.
3. Arts & Theater
   • Example: Art exhibitions, theater performances, ballet, opera, and film screenings.
   • Permissible Content: Details of the art piece, artist, and venue.
   • What We Don’t Allow: Non-art events tagged under "arts" or events with misleading artistic representations.
4. Food & Drink Events
   • Example: Wine tastings, food festivals, cooking classes, and dining experiences.
   • Permissible Content: Menu items, cooking demonstrations, and exclusive food experiences.
   • What We Don’t Allow: False claims about menu or event offerings.
5. Sports & Fitness
   • Example: Sporting events, fitness challenges, marathons, and sports exhibitions.
   • Permissible Content: Athlete participation, event location, and competition structure.
   • What We Don’t Allow: Events that misrepresent the event's purpose or athletes involved.
6. Workshops & Learning
   • Example: Skill-building workshops, educational seminars, and online courses.
   • Permissible Content: Workshop agenda, key takeaways, and instructors’ credentials.
   • What We Don’t Allow: Events without clear, actionable learning outcomes.
7. Networking & Social Events
   • Example: Meetups, happy hours, community gatherings, and social mixers.
   • Permissible Content: Group activities, networking opportunities, and event objectives.
   • What We Don’t Allow: Events that don't provide sufficient context or purpose.
8. Charity & Fundraising Events
   • Example: Charity runs, fundraising galas, auctions, and benefit dinners.
   • Permissible Content: Cause details, the specific charity, and how proceeds will be used.
   • What We Don’t Allow: Events with ambiguous causes or no actual fundraising purpose.
9. Family & Kids Events
   • Example: Children’s theater, family picnics, amusement parks, and educational play events.
   • Permissible Content: Age-appropriate activities, family-friendly amenities.
   • What We Don’t Allow: Events that aren't clearly family-friendly or have inappropriate content.
10. Health & Wellness
    • Example: Yoga classes, wellness retreats, health seminars, and mental health support events.
    • Permissible Content: Fitness routines, expert speakers, and mental wellness practices.
    • What We Don’t Allow: Health claims that are unsupported or misleading.

What Happens If Event Content Violates Our Guidelines?

We want to keep AllEvents a safe, welcoming, and professional platform for everyone. If any event submission goes against our guidelines or does not fall within the accepted event types, we reserve the right to remove or reject the event.

Here’s what may lead to event removal or rejection:

1. Misleading or False Information

   If the event description is misleading or false—like incorrectly advertising artists, performers, or event details—the event will be removed.

   Example: Promoting an event with a famous artist who is not part of the event.

2. Irrelevant Content

   Events that do not fit into the allowed categories (e.g., posting a "garage sale" under "Arts & Theater") will be rejected.

   Example: An event listed as a "conference" that has no educational value.

3. Inappropriate Content

   Any event that contains offensive, inappropriate, or harmful content (e.g., hate speech, violence, illegal activities) will be immediately removed.

   Example: An event promoting illegal substances or discriminatory ideologies.

4. Spam or Duplicate Events

   Duplicate events or those that are spammy in nature (e.g., generic advertisements, events with irrelevant content) will be removed.

   Example: Multiple submissions for the same event or events that add no value to the user.

5. Lack of Clear Event Purpose

   If an event does not have a clear purpose or is just a vague placeholder with no real value or details, it will be rejected.

   Example: A generic "Networking Event" with no location, agenda, or specific benefits.

6. Inadequate or Missing Details

   If essential event details are missing (e.g., time, venue, or ticket link), the event will be rejected until these are provided.

   Example: An event posted with no date, location, or ticketing information.

7. Violating Local Laws or Regulations

   Events that encourage illegal activity, violate any laws, or fail to comply with local regulations will be removed.

   Example: Promoting illegal activities or fraudulent ticket sales.

Enforcement Process:

• Warning: For minor infractions, the event creator may receive a warning to correct the issue.
• Removal: For repeated violations or severe infractions, the event will be removed from the platform, and the creator may be banned from posting future events.
• Rejection: Events not meeting the criteria or those that do not provide adequate details will be rejected and not published until the information is complete.