AE links : Trackable Links for Your Event

AE Link helps you create short, trackable links for your event so you can see which channel brings more views, clicks, and ticket sales.

What is AE Link?

AE Link is a smart, trackable link for your event that you get from your Organizer Dashboard.

You can share this link on WhatsApp, Instagram, email, or anywhere else, and AE Link will track views, sales, and conversions for you.

How AE Link helps with marketing

With AE Link, you can:

• Create different links for different channels (like WhatsApp, Instagram, Email, partners).
• Use simple options like custom short links and UTM tags (utm_source, ut.source, utm_medium, utm_campaign) to label each link by channel and campaign.
• See which link or channel brings more views, clicks, and ticket sales, so you can focus your marketing where it works best.

Example:

• WhatsApp group: utm_source=whatsapp&utm_medium=social&utm_campaign=launch_group  
• Instagram profile: utm_source=instagram&utm_medium=social&utm_campaign=bio_link  

You can also track different marketing partners, such as:

• Marketing partners
• Affiliate partners
• Social partners

This helps you understand which channels and partners perform better, so you learn while you grow your event’s reach.

Features inside AE Link

AE Link has two main tracking features:

1. Short Link : (for clean, short, branded URLs) Shortlinks are easier to remember and look cleaner on social media, which helps you build trust and professional branding. This Short Link, created from AE Link, will now track views, clicks, sales, and conversions.
2. UTM parameters (for identifying channel and campaign performance)

Both are part of AE Link and are managed from the AE Links dashboard of your event.​

How to use AE Link (step-by-step)

Here’s a cleaner, easier-to-follow set of steps so you can use AE Link confidently for your event marketing.

Step 1: Open your organizer dashboard

• Log in to your AllEvents.in account.
• At the top-right of the home screen, click on your profile (your name or picture).
• Click on “Manage Events” to open your organizer dashboard.

Step 2: Open AE Links for your event

• From the events list, click on the event you want to promote.
• In the event toolkit in left menu, click on “AE Links”.

Step 3: Generate AE links

• Click the “Create AE Link” button.
• Enter Link title.
• After that you either enter UTM medium, UTM source, UTM campaign.
• Or create a branded shortlink find the “ Create Short url” option. Click the switch icon and enter simple or readable custom, unique text .
• Click “Generate Link” and copy that link to use it on your targeted channel.
• Marketing tip: Use a different link for each source so you can see which one is your “superstar” for sales.

Where to see AE Link performance

1. Go to your event in the "Manage Event" Dashboard.

   Open the Dashboard, Analytics, or AE Link section.​​

   Here you can see for each AE Link/Short URL Link:

   • Views
   • Clicks (for Short Link)
   • Ticket sales
   • Conversions

This allows you to compare:

• WhatsApp vs Instagram vs Email.
• One campaign vs another campaign.

If something doesn’t work

• If you cannot find AE Link or Short Link, try using a laptop/desktop with a full-screen browser.​
• If a link is not working, copy it again and ensure there is no extra space.
• If you still face any issue, please email us at support@allevents.in and our team will help you.