Email Campaign

Promote your events by sending personalized invitation emails directly to your audience - followers, interested contacts, and past attendees - all from your AllEvents dashboard. No external email tools needed.

What is Email Campaign?

Email Campaign is a marketing tool built into AllEvents that lets you reach your audience directly in their inbox. As an organizer, you can send event invitation emails to your followers, contacts, and interested people to drive awareness and ticket sales.

Think of it this way: Instead of waiting for people to discover your event, Email Campaign puts it directly in front of people who are already interested in what you do - giving you a direct line to your audience before your event begins.

How Email Campaign helps with marketing

With Email Campaign, you can:

• Reach the right people - send directly to followers, past attendees, and interested contacts who already know you
• Drive awareness early - use the I'm Interested CTA to build an audience before tickets go on sale
• Convert when ready - switch to Get Tickets CTA to drive direct ticket sales when your event is live
• No external tools needed - everything is managed from your AllEvents dashboard

Features inside Email Campaign

• Pre-designed templates - choose from ready-made email designs with your event details pre-filled
• Live preview - see exactly how your email looks on desktop and mobile before sending
• AI-generated description - click Generate with AI to write your event description automatically
• Two CTA options - I'm Interested for early audience building, Get Tickets for direct sales
• Audience management - import contacts via CSV, Gmail, or add manually; save selections as reusable lists
• Credit system - 500 weekly credits + 200 welcome bonus; purchase more anytime

Before you start

• An AllEvents.in account with at least one event published. If you haven't created an event yet, learn how to create an event first.

Open Your Organizer Dashboard

• Log in to your AllEvents.in account.
• Click on your profile at the top-right and select Manage Events to open your dashboard.

Step 1 - Open Email Campaigns

Go to your event → Left sidebar → Marketing → Email Campaigns

Click + Create new campaign in the top right.

Step 2 - Choose a template

You'll see a set of pre-designed email templates. Hover over any template to see:

• Preview template - see how the email looks with your event details before selecting
• Use this template - proceed with this design

Click Use this template to continue.

Step 3 - Edit your email

You'll land on the campaign editor. A live preview is shown on the right - toggle between Desktop View and Mobile View to check how it looks across devices.

Fill in the following:

Choose your Call to Action (CTA):

• I'm Interested (Enhanced Tracking) - captures interested attendees; AllEvents sends them automatic reminders and you can follow up with them directly
• Get Tickets - standard flow to track direct ticket sales and completed conversions

Tip: Use I'm Interested to build your audience early. Switch to Get Tickets when you're ready to drive direct sales.

Click Next → when done.

Step 4 - Select your audience

How to add new contacts

On the audience screen, click + Add contacts → a panel opens with three options:

• CSV Upload - upload a file with Column A = Name, Column B = Email. Click Download sample file for the correct format.
• Gmail - connect your Gmail to import contacts directly
• Manual - add contacts one by one

Give your list a name and click Save.

On the Choose from your all audience screen, you'll see your full contact list.

Two tabs are available:

• Your Contacts - everyone in your contact list, shown with name, email, events attended, location, and interests
• Lists - saved contact groups you've created previously

To select recipients:

• Tick individual checkboxes, or
• Click Select all (X) contacts to select everyone at once
• Use Save as list to save your selection as a reusable group for future campaigns

Once contacts are selected, click Send Email (bottom right).

Understanding Credits

Each email you send uses 1 credit. Here's how credits work:

Note: Unused weekly credits do not carry over. Plan your campaigns accordingly.

Troubleshooting